New BMW 1 Series wins “Golden Steering Wheel” award.

New edition of compact model wins renowned contest run by the "Bild am Sonntag" magazine – 2nd place in the convertible category goes to the new BMW 6 Serial Convertible.

Munich. Just a few weeks subsequently its market launch, the new BMW 1 Series has already won its first internationally significant auto laurels. The edition of the BMW compact model is the winner of the "Aureate Steering Bicycle" awarded by "Machine Bild" and "Bild am Sonntag". The coveted trophy was presented to BMW AG Lath Chairman Dr. Norbert Reithofer at a gala event in Berlin yesterday. The BMW one Serial asserted itself in the class of compact automobiles. The second BMW model to compete for the "Golden Steering Bike", the new BMW 6 Series Convertible, likewise achieved an outstanding result with 2d place in the category of open-top vehicles.

It was the 36th time "Golden Steering Wheel" has been awarded, making it i of the most important and tradition-steeped automobile awards in Europe. It goes to the most impressive new models which have been launched on the automobile market during the year in question. This yr, 46 new models competed in various segments. The option of all-time in each class was based on a readers' vote, in which some 260,00 readers of the machine magazine group "Auto Bild" and the Sunday newspaper "Bild am Sonntag" took function, too as the verdict of a 42-stiff jury made upwards of racing drivers, engineers, editors and celebrity testers.

In the star-studded compact vehicle category, the new BMW 1 Series came out top in both the readers' vote and the jury'southward verdict. It was able to outshine the contest with its outstanding sporty manner and efficiency, optimised comfort and extended space, expressive blueprint and premium quality. "The success of the new BMW 1 Series shows that we are doing excellently in this segment, too," said Dr. Norbert Reithofer afterwards the award ceremony. The electric current trophy is the second "Golden Steering Wheel" to exist won by BMW for a compact model. The BMW 1 Serial Coupé won the sought-afterward award in 2008.

The BMW 1 Serial stands out as an exceptional automobile within the compact segment not to the lowest degree due to its rear-bicycle bulldoze, notwithstanding unique in this class. Its sporty graphic symbol is also underlined by a fully updated portfolio of engines. Two newly developed petrol engines and iii diesel ability units cover an output range from 85 kW/116 bhp to 135 kW/184 bhp. Due to BMW Twin Power Turbo Engineering and the big number of standard BMW EfficientDynamics measures used in all engines, the splendid driving pleasure offered past this model is combined with often pregnant reductions in fuel consumption and emission levels.

As compared to the predecessor model, the luggage book of the new BMW one Series has increased to 360 litres and it as well offers additional leg space at the rear. Its extensively refined chassis applied science also ensures perceptibly optimised ride comfort. In addition to the ac system, standard fittings include the drive experience switch with ECO PRO mode for individual vehicle prepare-up and fuel consumption optimisation. The new BMW 1 Series is the first model in its grade to be fitted with an optional 8-speed automated transmission. What is more, the range of driver help systems and mobility services nether BMW ConnectedDrive reaches a level previously only available in much higher vehicle segments. Some of the features available for the BMW 1 Series include the BMW parking banana, lane departure warning including rear collision alert, Speed Limit Info with overtaking ban brandish, real-fourth dimension traffic information and apps for utilise of the online services Facebook and Twitter inside the vehicle.

[Source: BMW ]

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Source: https://www.bmwblog.com/2011/11/10/new-bmw-1-series-wins-%e2%80%9cgolden-steering-wheel%e2%80%9d-award/